The present study is devoted to the study of university directions in the development of the main strategic document-University Development Programme. The purpose of the study is to identify the needs and priorities of the university staff in determining the strategic directions and future of the university. Staff participation in the process of defining strategic directions and ways of university development contributes to the development of correct decisions and maximising the impact of strategic planning, ultimately contributing to the achievement of goals. The research methodology consisted of conducting a survey among administrative and managerial personnel and the teaching staff of one of the multidisciplinary universities in the Western region of the Republic of Kazakhstan, which trains specialists for the sectors of agriculture, construction, mechanical engineering, energy, oil and gas, and economics. The data collection consisted of two stages of questionnaires (the questionnaires included closed and open-ended questions, for some questions more than one answer was accepted from one respondent). The study also included the formation of focus groups in the form of teamwork and a foresight session, which allowed to identify the most promising projects for inclusion in the University Development Program. Originality/value. In today's dynamic higher education environment, it is important not only to ensure academic excellence, but also to adapt effectively to the ever-changing demands of the educational environment. In this context, consciousness of staff needs and priorities plays a key role in determining the strategic directions and future of the university. Findings. Particular attention was paid to the assessment of academic staff's challenges in the short term. The findings highlight the importance of staff participation in the process of strategic planning and development programmes of the university.

strategic development, management, personnel requirements, university, quality, education, strategic vision.