This article examines the role of digital technologies and artificial intelligence (AI) in the economy. The study analyses the impact of AI on the development of education and science, as a key mechanisms for fostering human potential, which acts as a multiplier driving sustainable economic growth. The paper outlines guidelines for integrating AI into educational activities. The article pays particular attention to the benefits and concerns associated with using AI in the face of modern challenges within the educational environment, as well as how changes and IT technologies influence the development of academic freedom. In this context, cybersecurity, personal data protection, and the development of digital competencies emerge as important factors. The study aims to determine the role of AI as a digital tool in the development of the scientific and educational ecosystem. Developing sound models for integrating AI into educational activities is a key aspect of its effective implementation in the educational process. This is important for ensuring a balance between technological innovation, ethical principles, and high-quality education. To achieve the objective, the study examined the modern digital transformation of education, the use of AI, the impact of IT technologies on learning, and the risks associated with AI usage, while also substantiating the effectiveness of integrating AI into the educational environment. The article presents a comprehensive study of AI as a key element in the digital transformation of the educational ecosystem in the current landscape, employing an integrated approach that encompasses the technological, organisational, pedagogical, and managerial processes of digital transformation. The practical significance of the study lies in the potential to use the findings to develop digital development strategies for universities and educational platforms, as well as to design professional development programs for faculty and researchers regarding the application of AI technologies.

artificial intelligence, digital transformation, digital competencies, IT technologies, human potential, economic growth.