The article examines the influence of corporate culture on the performance of banking institutions, using Kaspi Bank JSC as a case study. In the current context of rapid growth in the banking sector in Kazakhstan, corporate culture is a crucial element that shapes the competitiveness, resilience, and innovation potential of a company. The objective of this research is to evaluate the impact of values, norms, and behavioral patterns within the organization on the bank's operational, financial, and social performance. The methodology of this work is founded on a comprehensive approach, encompassing the examination of scholarly literature, the investigation of practical experiences in corporate culture management at Kaspi Bank JSC, a case study, and the utilization of SWOT analysis to identify strengths, weaknesses, as well as opportunities and threats related to corporate culture. This approach has enabled us to establish the correlation between the elements of culture and the effectiveness of the bank, including employee engagement, customer loyalty, and the level of digitalization of services. The novelty of this research lies in the fusion of theoretical and practical aspects of corporate culture in the banking sector of Kazakhstan, as well as in assessing its impact on business outcomes through system analysis. The results showed that the corporate culture of Kaspi Bank JSC, which emphasizes customer-centricity, innovation, teamwork, and transparency, has contributed to a rise in the number of active users, a surge in the proportion of noncash transactions, enhanced employee engagement, and strengthened customer trust. Potential risks associated with the rapid digital transformation, the homogeneity of value systems, and the burden on employees have also been identified. The data obtained can be used in practice to improve managerial and cultural practices, increase employee productivity, and improve customer service.

corporate culture, banking efficiency, innovation, customer orientation, employee engagement, digitalization, competitiveness.