This article examines the transformative impact of the digital economy on Business Process Management (BPM), focusing on how emerging technologies reshape organizational structures and operational models. The primary aim is to analyze the integration of digital tools—such as artificial intelligence (AI), cloud computing, big data analytics, and robotic process automation (RPA)—into BPM practices to enhance efficiency, agility, and innovation. The study employs a mixed-methods approach, combining literature review, case study analysis, and empirical data collection. Real-world examples from industries like fashion, retail, healthcare, and finance illustrate how digital technologies improve performance and customer engagement. Quantitative indicators are used to measure digital adoption across sectors, while qualitative insights explore organizational adaptation, leadership roles, and employee development. The findings suggest that digital transformation not only improves the efficiency of core business processes but also necessitates cultural and strategic changes. Companies that embrace agile methodologies, data-driven decisionmaking, and proactive cybersecurity measures are more likely to succeed in a rapidly changing market environment. The research indicates that successful business process management (BPM) in the digital era requires not only the adoption of technology but also a comprehensive transformation that involves people, processes, and systems.

digital economy, business process management (BPM), digitization, agility, innovation, cloud computing, artificial intelligence (AI)