The indicators of life satisfaction and happiness are key indicators characterizing the subjective wellbeing of the population and depend on many factors, including place of residence, gender, age and other parameters. However, in Kazakhstan the degree of interrelation between these variables is not sufficiently studied. The main purpose of the article is to study and analyze the relationship between the subjective well-being of Kazakhstanis, including life satisfaction and the level of happiness, with the place of residence and the main sociodemographic characteristics - gender, age and location of residence. The work is aimed at studying the degree of influence of these factors on subjective well-being and assessing changes in their relationships. The research utilizes data from national surveys on the quality of life of the population conducted by the Bureau of National Statistics of the Agency for Strategic Planning and Reforms of the Republic of Kazakhstan in the period from 2018 to 2023. Methods of descriptive and correlation analysis were used to process empirical data. Weak and moderate statistically significant relationships were found between gender, place of residence and subjective wellbeing in Kazakhstan. These results emphasize the importance of taking into account social and demographic factors in the development of social policy focused on improving the welfare of the population.

level of happiness, subjective well-being of the population, social research, level of satisfaction, demographic characteristics