The article discusses the use of Data Mining methods for analyzing market processes. The main focus is on how data mining technologies can be used to identify hidden patterns and trends in the market, which contributes to making more informed management decisions and developing effective strategies. Examples of real applications demonstrate how the analysis of large amounts of data allows optimizing marketing campaigns and conducting market basket analysis. The conclusion emphasizes the importance of Data Mining for modern business and the need to integrate these methods into the daily practice of companies to increase their competitiveness in the market.

business process, customer segmentation, marketing research, data mining, data analysis.