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include - ROOT/templates/layout/index.php, line 86
Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1176
Cake\View\View::_render() - CORE/src/View/View.php, line 1134
Cake\View\View::renderLayout() - CORE/src/View/View.php, line 816
Cake\View\View::render() - CORE/src/View/View.php, line 775
Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 699
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 540
Cake\Controller\ControllerFactory::invoke() - CORE/src/Controller/ControllerFactory.php, line 151
Cake\Http\BaseApplication::handle() - CORE/src/Http/BaseApplication.php, line 313
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 77
Cake\Http\Middleware\DoublePassDecoratorMiddleware::Cake\Http\Middleware\{closure}() - CORE/src/Http/Middleware/DoublePassDecoratorMiddleware.php, line 74
App\Application::App\{closure}() - APP/Application.php, line 149
Cake\Http\Middleware\DoublePassDecoratorMiddleware::process() - CORE/src/Http/Middleware/DoublePassDecoratorMiddleware.php, line 75
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 73
Authorization\Middleware\AuthorizationMiddleware::process() - ROOT/vendor/cakephp/authorization/src/Middleware/AuthorizationMiddleware.php, line 129
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 73

Notice (8): Trying to access array offset on value of type null [ROOT/templates/layout/index.php, line 86]

Code Context

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MODERN METHODS OF MARKET PROCESSES ANALYSIS Alpysbayev K., Mukhamedyeva A., *Kolesnikova K.

DOI https://doi.org/10.58319/26170493_2024_3_68

PDF 68-74 0 Downloaded 0

Abstract

The article discusses the use of Data Mining methods for analyzing market processes. The main focus is on how data mining technologies can be used to identify hidden patterns and trends in the market, which contributes to making more informed management decisions and developing effective strategies. Examples of real applications demonstrate how the analysis of large amounts of data allows optimizing marketing campaigns and conducting market basket analysis. The conclusion emphasizes the importance of Data Mining for modern business and the need to integrate these methods into the daily practice of companies to increase their competitiveness in the market.

Keywords

business process, customer segmentation, marketing research, data mining, data analysis.

Issue: 3-2024

About the Authors

Alpysbayev Kaisar

PhD in Economics, Financial Director, “International Information Technology University” JSC, Almaty, Republic of Kazakhstan

E-mail: kaisaralp@gmail.com

Mukhamedyeva Ardak

Candidate of Economic Sciences, Dean of Business, Media and Management, International Information Technologies University, Almaty, Republic of Kazakhstan

E-mail: amukhamediyeva@iitu.edu.kz

*Kolesnikova Kateryna

Doctor of Technical Sciences, Professor, Vice-Rector for Research Activities, JSC «International Information Technology University», Almaty, Republic of Kazakhstan

E-mail: kkolesnikova@iitu.edu.kz