The presented article develops a critical look at the processes of ontological transformation of the largest nodes of transit gravity in the era of global network-centricity. The author initiates a discourse on the necessity of evading archaic doctrines of linear physical capacity expansion in favor of constructing a fluid intellectual identity for the enterprise. At the core of the inquiry lies the hypothesis that the viability of a modern aviation haven amidst turbulent market fluctuations is ensured not by throughput potential, but by the coherence between the subject's internal operational logic and external mental resonance. The article presents a proprietary methodology for the algorithmization of digital rebranding processes within modern aviation hubs. Based on an analysis of 15 international hubs, the MDSA (Module of Dynamic System Approximation) computational module was developed and validated, enabling an assessment of technology integration levels within the innovative airport ecosystem. It is demonstrated that the key factor for successful transformation is the cognitive coherence between the digital brand identity and operational activities. The research findings facilitate the formation of a sustainable intelligent landscape for the hub through network-centric transformation mechanisms, ensuring high operational coherence among all actors within the system.

relational digital rebranding, airport innovation ecosystem, cognitive hub architecture, semantic repositioning, intellectual landscape, network-centric transformation, operational coherence