The article discusses current issues of managing an organization's business processes in the digital economy, as well as their transformation under the influence of digital technologies. The purpose of the research is to study approaches to assessing the effectiveness of digital transformation, to determine its nature and essence at a theoretical level, as well as to conduct an econometric analysis of the contribution of digital changes to improving company efficiency. The research methodology includes deduction and induction in analyzing the activities of companies implementing digital transformation, as well as the use of analytical methods and regression analysis. In the course of the work, existing approaches to defining digital transformation and evaluating its effectiveness were studied. Based on a regression analysis of the largest companies of the pre-digital era, the hypothesis of a significant impact of digital transformation on short-term profitability was refuted, which allowed us to conclude about its strategic nature and long-term effects. The originality and value of the research lies in the development of the theoretical foundations for assessing the digital transformation of business, which contributes to the improvement of crisis management and determines the directions of further scientific research in this area. The results obtained allow us to take a fresh look at the processes of digital transformation and their impact on business efficiency.

digital transformation, business processes, digital economy, company efficiency, econometric analysis, strategic management, crisis management.