The article is devoted to analyzing the influence of national cultures on the development of creative and innovative entrepreneurship. Culture, as a multifaceted phenomenon, exerts a significant impact on the values, norms, and behavior of individuals and organizations, shaping approaches to creativity, innovation, and entrepreneurship. This influence is particularly evident at the level of national culture, where different cultures emphasize and implement various aspects of creativity and innovation. Special attention is given to the relatively underexplored aspects of this influence on business processes and management practices in the context of differences between "Western" and "Eastern" cultures. The study employs G. Hofstede's cultural dimensions model to explain culturally driven variations in creative and innovative styles. The article presents a generalized overview of differences in the understanding and practice of creativity in "Western" and "Eastern" cultural contexts. The authors demonstrate that national cultures can both facilitate and constrain the development of creative and innovative activities, influencing the perception and implementation of entrepreneurial initiatives.

national cultures, creativity, innovation, entrepreneurship, Hofstede's model, cultural differences.