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PATTERNS OF THE FUNCTIONING OF THE MARKET FOR THE FREELANCE OF SERVICES AND THE FORECASTING OF ITS DEVELOPMENT IN THE REPUBLIC OF KAZAKHSTAN *Abdreissova D., Zhanabergenova M., Kenzhegaliyeva Z., Kadyrbergenova A., Akhmetova A.
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Abstract

The freelance services market in Kazakhstan is at the initial stage of active growth and development. Freelance is a free form of work, since employees are not geographically tied to a specific place and complete tasks on time at a convenient time without a permanent contract with the customer. In recent years, the freelance services market has been steadily growing in the world and in the Republic of Kazakhstan. The purpose of this article is to consider the characteristics of the functioning of this market, identify patterns, types of platforms and main areas of freelance activity, and propose ways to develop this market in the Republic of Kazakhstan. There is a huge number of Internet users in the country, which is described and presented in comparison with countries with the highest level of users. The article also analyzes the current state, number and earnings of freelancers in dynamics over 3 years. A comparative analysis of Kazakhstan's Internet speed in Mbit/s with countries such as the UAE, Singapore, the USA and others has been carried out. The analysis revealed the problems and shortcomings of the development of Kazakhstani freelancing. The author has made a forecast of the further development of the freelance services market in order to identify its further promising formation.

Keywords

freelance, services, financial literacy, self-education, artificial intelligence, marketing.

Issue: 4-2024

About the Authors

*Abdreissova Diana

Methodologist of the Scientific and Methodological Department, M. Kozybayev North Kazakhstan University, Petropavlovsk, Republic of Kazakhstan

E-mail: freelance_diana@mail.ru

Zhanabergenova Mira

PhD in Economics, Export Promotion Department, JSC QazTrade, Astana, Republic of Kazakhstan

E-mail: m.zhanabergenova@gmail.com

Kenzhegaliyeva Zita

PhD in Economics, Department of «Finance and Accounting», NLC «Kh. Dosmukhamedov Atyrau University», Atyrau, Republic of Kazakhstan

E-mail: z.kenzhegaliyeva@asu-edu.kz

Kadyrbergenova Assel

PhD in Economics, Department of «Finance and Accounting», NLC «Kh. Dosmukhamedov Atyrau University», Atyrau, Republic of Kazakhstan

E-mail: a.kadyrbergenova@asu.edu.kz

Akhmetova Alfiya

PhD in Economics, Department of «Finance and Accounting», NLC «Kh. Dosmukhamedov AU», Atyrau, Republic of Kazakhstan

E-mail: a.ahmetova@asu.edu.kz