The article discusses the trends and characteristics of digitalization of the economy, tools and directions, positive and negative aspects, as well as possible risks and threats. The current situation in the era of digital transformation requires a deep understanding of the essence of digital technologies, studying the features and opportunities in the development of the digital economy. The goal is to study the features of the development of digital technologies and their impact on increasing the country’s competitiveness and its economic growth. The impact of digitalization on economic development is considered on the basis of a comprehensive study of scientific literature and statistical materials. The methodology for researching the digital economy is based on methods of external assessment and comparative analysis of the competitiveness of the economy in the context of the development of digital technologies and the expansion of artificial intelligence.

digitalization, digital economy, digital technologies, digital transformation, artificial intelligence, economic growth