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ASSESSMENT OF THE INFLUENCE OF THE EXTERNAL ENVIRONMENT ON MANAGEMENT *Daurenbekova A., Tekenova A.
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Abstract

The article provides scientifically based recommendations for forming a development strategy and increasing the economic efficiency of management, based on changes and taking into account the influence of internal and external environmental factors. The purpose of the study is to study the adaptation of Kazakh companies in various market conditions. The work used such methodological approaches as collecting, analyzing and studying information, and using a systematic approach.

Keywords

management, internal environment, external environment, factors, recommendations

Issue: 1-2024

About the Authors

*Daurenbekova Asima

Doctor of Economic Sciences, Professor, Department of Management, Turan University, Almaty, Republic of Kazakhstan

E-mail: daurenbekova_as@ mail.ru

Tekenova Assel

Doctoral student, Narkhoz University, Almaty, Republic of Kazakhstan

E-mail: a.t_13@mail.ru