ASSESSMENT OF THE INFLUENCE OF THE EXTERNAL
ENVIRONMENT ON MANAGEMENT
*Daurenbekova A., Tekenova A.
Abstract
The article provides scientifically based recommendations for forming a development strategy and increasing the economic efficiency of management, based on changes and taking into account the influence of internal and external environmental factors. The purpose of the study is to study the adaptation of Kazakh companies in various market conditions. The work used such methodological approaches as collecting, analyzing and studying information, and using a systematic approach.
Keywords
management, internal environment, external environment, factors, recommendations